How does a PIM work?

Known as "PIM", Product Information Management is a type of solution or software that allows to manage all the data necessary for the sale and promotion of products. But what are the roles of PIM in a company? How does it work? And which jobs are concerned by the use of a PIM?

Why use a PIM in a company?

The PIM is an important program for the company. Indeed, this software allows the management of the necessary information on the products. With the help of this software, it has become easier to harmonize the content as well as to work on the reliability of the data that the company intends to display on its channels, following the centralization of all the data of the articles and products in one place. PIM software also makes it possible to unify product and item information and organize processes in order to distribute and find the right product information at the appropriate time. Of course, the purpose of a PIM solution is to facilitate the distribution of product information, verification, and updating. To find out more, check out Goaland's PIM.

How does a PIM work?

Generally speaking, the PIM solution aims to centralize the different information about a product that comes from different sources and systems such as Excel files and ERP. The information is then organized in a uniform data model. It should be noted that this unique data repository remains secure and accessible externally and internally. Indeed, suppliers, external providers, and teams can have access according to predefined access rights. Moreover, collaboration becomes fluid thanks to the use of automated workflows and everyone can work around the same version of the information. It also becomes easier to manage the content produced on different distribution channels such as point of sale, web, print, and mobile, as they are all fed from a single source.

What are the businesses concerned by the use of a PIM?

The integration of a PIM solution facilitates the daily work of several professions. Indeed, it can fulfill the global missions of the company, namely e-commerce, IT, marketing, communication, the digital, and the buyer. Thus, the quality of the data has critical importance to the business and must be well-structured and consistent so that the information can circulate safely.

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